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ABOUT

Writing is breath to me, storytelling is my superpower, and I’m a content chameleon who can write anything for any platform, with depth, power, and persuasiveness.

I’m a brandteller (show me a brand and I’ll tell you a story), strategic thinker, creator, communicator, presenter, and writer. I’ve crafted compelling brand, digital and communication strategies for blue-chip companies, and curated content across the omnichannel. I’ll lead client presentations with confidence and charisma, and always aim to surprise, disrupt, and delight. I’ve been writing since I first learnt the skill, and I’ve reached a blissful stage of self-belief and mastery which funnel – quantumly! – into my work world.

I’m a bleeding-heart empath who’s always interested in elevating the energy in the room. And with three woke and beautiful daughters of varying ages, I am utterly plugged into contemporary culture and ideation.

What can I do for you? Oh, let me count the ways…

BRAND STRATEGIST

At the nexus of critical thinking and tactical nous, of the conceptual and the creative, lies the language and lifeblood of a brand. Find me there…

From blue chip to start-up…

CONTENT CREATOR

I’m a content chameleon who can capture anything from lipstick taglines to long-form tomes, and every semiotic signifier in between…

From print to digital…

On World Poetry Day, we celebrate poetry as the fastest-growing form of global expression

Poetry is the language of Instagram and international protest. It’s the language of the streets and the self-styled upper strata. From high-end haute couture empowerment campaigns to high risk political activism, poetry has become the lingua franca of our age.  https://www.avbobpoetry.co.za/Blog/View/34

SCRIPTWRITER

With an ear for the spoken word, an eye for the seen (but not heard), I’m able to craft scripts that slip off the page into purpose and performance...

VOICE ARTIST

My voice work can weave from corporate to coy, from chatty to challenging to gently chiding. A sound bite with a bit of substance…

PRESENTER

I’m comfortable in front of the camera. My inner theatre finds its expression before the still eye of the monitor.
Mr. DeMille, I'm ready for my close-up…

From big ideas to bloopers…

AWARDS

Won with my BRAND et al team

2019 Assegai Awards

  • Gold for Best Social Media
  • Gold for Best Integrated Campaign

2018 Assegai Awards

  • Gold for the Best Social Media
  • Gold for Best Integrated Campaign

2018 Pendoring Awards

  • Silver for Integrated Campaign

2018 M&M Global Awards

  • Best Global Campaign for Financial and Utility Services